Co-author Cato Hoeben. My son Cato seemed all set on a science career in London until he met his now wife Carolina who is Spanish and lives in Seville. He decided to go and live over there and knew he would need to re-imagine his life. That led to his becoming an entrepreneur, creating and selling music and voice recordings for a huge range of clients. It also led him to see how it was possible to work on his terms and be a success on his terms. He has built up a successful business and also has time for family, and most importantly is not prone to the demands of a boss and work structure.

It was a story that inspired us to interview some 30 other people who have set up as entrepreneurs doing a great range of things, and to learn about their lives breaking the mould of conventional working life.

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